
T

his is pisco Capel. For me always was so evocative of that relax-in-the-sunset drinking piscolas listening to Silvio Rodriguez gheist that the liquor strives for, therefore effective. Even before I was old enough to 'partake', I'd look at the label and sigh.
Two New York Times logos, I put the one we know only due to the typography, how in our minds it sorta personifies 'newspaperishness'. We see it & think 'reliable news source" etc, and boasting the old-ness. Possibly only the NYT gets away with boasting typography not seriously seen since the 1920's to this very day.

Comparing to old NYT Logo... very strange!
Comparing that still to the El Mercurio logo (the main newspaper in Santiago, Chile) - a different way of achieving newspaperness. Stylized profile of Mercury, the winged messenger, plus a diff. typographic treatment - blocky courier.


Two city logos, the older one (BELOW)is the crazy colours, etc. What I like about this one is that the city itself, being on hillsides, basically LOOKS like this logo.

Rustic typography, many colored homes, verticality, fun. It's all there. The new logo (round one ABOVE) apparently fills some sort of need for sleekness and seriousness which seems pretty lame.